Baby G Bubble Gum Series

These new colorful luminous models target energetic, curiosity-filled, fashionable young women. Available in basic black, red, white and yellow, the luminous finish of the bezels and bands of these models let them double as fashionable accessories. The pop colors of the displays also create candy-like accents, making these models as bright and exciting as the girls who wear them.

Bring out the bubbly side of you when you wear em!
Let your watch do the talking!

RIHANNA "RUDE BOY"

"Rude Boy" is the latest release from Rihanna’s chart-topping album "Rated R," which has sold 1.3 million copies nationwide. In the music video, Rihanna turns up the glamour by rocking a plethora of Baby-G styles, as well as sister brand, G-Shock Mini. The watches have been artistically linked into a bracelet to add more volume and style to Rihanna’s wrist, defining a new way the popular watches add to any wardrobe.

BG-5601-4 and BG5602-9 are shock resistance and water resistance for up to 100 meters, ready to meet the demands of Rihanna’s high-energy performances.